JUNE 2013-2014 REPORT
1. Achievements realised June 2013 – June 2014:
The first public event proposing the creation of a Cork Food Policy Council (CFPC) was held on June 13, 2013 and received a very positive welcome. Working alongside the Cork Healthy City initiative the CFPC, organised through an 18-member Steering Committee chaired by Dr Colin Sage, has begun a process of engaging stakeholders across the city and the wider region. It’s remit is to work towards the achievement of a fairer, healthier, more secure and sustainable food system under the slogan: ”Pure Cork – Real Food for All”.
– Public Event UCC June 13 2013: 50-60 attendees;
– Feed the City event, 15th March 2014, Grand Parade:
Official launch of the CFPC by the Lord Mayor,
5,000 bowls of food distributed to public made from 1 tonne of waste vegetables,
Event successfully highlighted the issue of food waste,
Cooking demonstrations by local ‘celebrity’ chefs,
Talks in the Central Library (food waste reduction, nutrition, local food supplies),
Demonstration stalls on seeds, planting and composting,
Family-friendly event with music and circus act,
A wonderful example of civic collaboration between the City Council, UCC, CIT, HSE and a multitude of local groups & individuals.
– Street Feast event 15th June 2014:
Collaborating with the Street Feast organisers to develop this initiative in Cork,
‘Flash Feast’ publicity event organised on Grand Parade, 30th May with both Lord Mayors.
3. Materials & virtual presence:
Development of a website, Facebook page and Twitter profile,
Promotional material comprising well-designed leaflet and pop-up display stands,
Established online pledge encouraging individuals to reduce food waste,
We have developed a significant social media following (663 ‘Likes’ on FB).
4. Media profile:
Huge publicity surrounding the Feed the City event (see Storify: https://storify.com/UCC_Ireland/cork-gets-ready-to-feed-the-city;
Estimated 71 pieces of coverage across print, radio, television and online with a total audience of 12,896,626 people with an advertising value equivalent of €586,281.61 and an editorial value of €1,758,844.83. The Feed the City campaign achieved 47 minutes of coverage on national and local radio and television. Over 185,000 accounts were reached on Twitter with 315,000 plus impressions on Twitter;
‘No fry zone’ story, 20th March, Irish Independent, regarding need to regulate opening of new fast food outlets close to schools. Live interviews subsequently conducted by Colin Sage on RTE Radio 1 Drivetime, Today FM, Newstalk FM, Radio Kerry, 96FM, Red FM.
Meeting with Head of Catering and Procurement Project Officer, Cork University Hospital regarding the possibility for future collaboration on local procurement. Ongoing contacts;
Networking across different stakeholders within Cork:
o Education: CIT (Departments of Media Studies, Tourism & Hospitality, the Clean Technology Centre) and UCC (Depts of Geography and Public Health),
o Voluntary and community organisations (Niche, GIY, Knocknaheeny Community Garden, and gardening groups in The Glen, Dunmanway etc),
o With local food producers and cooks to emphasise the value of ‘local’,
o Exploring areas of common interest & collaboration with Musgraves.
Networking beyond Cork: Links with other FPCs in Belfast and Bristol; CFPC representatives have spoken at events in Castlebar, Limerick, Cloughjordan.
Building a regional database on the food system: what are the characteristics of food production and supply across the Cork region.
To public consultation, Cork City Draft Development Plan, 2015-21,
Contact with Special Advisor to the Minister for Children and Youth Affairs with invitation to progress discussions on opening of take-aways near schools,
To public consultation on Food Harvest 2020, Dept of Agriculture, Food & Marine,
To Cork City Council: observation on planning application for South Pres site.
Secured Local Agenda 21 Environmental Partnership funding,
Support of Cork City Council & HSE Health Promotion Department for Feed the City event,
Material support provided by Musgraves, UCC, food suppliers for Feed the City event,
Securing financial support for the appointment of a full-time coordinator now a priority issue.